Effective today, March 2, 2020, IBM Southeast Employees' Credit Union is now iTHINK Financial Credit Union.
They are the same credit union, with the same great people helping their members, only with a new name and a renewed commitment to their members and the communities they serve. They did not make this change hastily; after all, IBM was their name for over 50 years.
How did they come up with their new name, iTHINK Financial? Well, the information they needed came from their members. They spent over a year studying research and surveying members to find out how they’re different than other financial institutions. They help members improve lives through their financial knowledge, products, and services. They discovered that members felt more confident in making important financial decisions.
They chose the name for the following reasons:
- "Think" is a slogan that was used by IBM, whose employees started their credit union in 1969.
- The “i” represents the member, who is at the beginning of everything they do.
iTHINK Financial explains what they do best: helping members make better banking decisions while guiding them to achieve financial milestones. Those goals are represented by the checkmark found in their logo. They are also part of their renewed promise of “moving you forward.”
For more information about their new name; just visit their new webpage for more information: ithinkfi.org/moving-forward.
Michael Miller, President/CEO of IBMSECU stated, “Our members tell us that we help improve their lives through our financial knowledge. They trust us as financial advocates to deliver personalized solutions that meet their needs. We know we make our members feel more confident in their financial decisions. The new iTHINK Financial name helps to capture what we do best. Our brand promise “Moving You Forward” is our commitment to helping our members achieve their financial goals. Our new name paves the way forward for our members.”
iTHINK Financial is a Member-owned financial institution that has provided financial services to families for over 50 years. To be eligible for Membership, you must work for or be retired from a Member Company, live in an approved county, worship or attend school in an approved county, or be an immediate family member of/live in the same household as an existing Member. You can begin taking advantage of their very competitive deposit rates on savings and checking by opening an account online using their secure Online Membership Application, or call 800.873.5100.
About iTHINK Financial
iTHINK Financial, established in 1969, is a growing and dynamic Credit Union, with more than 95,000 Members worldwide and $1.5 billion in assets. A Credit Union is a not-for-profit financial institution that is owned by its Members. Credit Unions generally offer high-yield deposits, low interest-rate loans and low fee structures. iTHINK Financial offers a complete range of products and services including: Checking and Savings accounts, Money Market accounts, Certificates, IRAs, First and Second Mortgages, Car Loans, Visa® Credit Cards, Business Services, and much more.